Just about the most confusing and ineffective communication a member can offer to generate business is to ask for a huge, broad, myriad of leads without being specific as to what exactly is needed. “I need to find any person who has money!” Members in the group can supply you a lead more efficiently and faster if you are specific in what you ask for. Stay away from the word “anybody”, and ask for a laser specific lead for that week. “I need to meet the manager of ABC Company,” for an example. Other members will remember what you need and supply useful information more readily if you ask for a specific need or introduction into a specific business. If you don’t ask for it, they can’t give it to you.
This applies to an individual conversation as well. Once a base level relationship is in place, a member should be very able to ask for specific referrals. Really dig, and help the other member help you by giving them information in detail of who, where, when and what kind of specific person you need to meet. Its always about people. Its never really about generalities like anyone needing a home. More like “family wanting a home in this area that has this school; in this price range; on this street; at this time; with this type of financing available.” I mean the more you give or help a person with a referral, the better referral you will get!
Jim McCullick, Founder
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