Best way to get a person to connect to you is to allow them the opportunity to do so by asking them to! Sounds simple and it really is. To accomplish this is not a great feat, but providing a person with a reason to ask you how your product or service accomplished a positive result, and how that can apply to them is a start to building the “business part” of any relationship.
Example. A product was used for the benefit of a marathon runner. It changed her recovery time by more than 70%, and shaved ten minutes off her race time in the first marathon and 30 minutes in the second five days later. Amazing! So, instead of telling a person who asks the usual, “so what do you do?” and you typical response, “well, I have this product that does this, or works like this….”, you might say,” my product saved a runner three and a half days of recovery time between marathons as well as ten minutes off her time in the first race, and 30 minutes in her time in the second.” They will engage you then and ask “well, what is it? how does it do that?” and the rest is history! Great approach and really proves the story, it is not the explanation in the educational sense and is a powerful tool in to get the ball rolling in any sales experience.
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